In order for the effective sharing and reuse of 3D content of heritage objects a common framework is required to establish best practice in the management and licensing of 3D models and any associated digital objects (video, metadata & images). Understandably many institutions have the concern that providing access to 3D content could potentially erode their commercial rights to the data. The standardised IPR scheme:
Identifies the key data and relationships which require management
Provides robust licences to retain commercial rights to data whilst enabling reuse for educational and research activities
Examines the key copyright challenges faced by all parties involved in the process of capturing processing, developing and presenting digital content
Utilises Creative Commons, one of the most recognised licensing structures available
Founded in 2001 and thanks to the proliferation of the internet and web sites like Wikipedia, Creative Commons has become one of the most recognised licensing structures available.
It enables the sharing and use of creativity and knowledge through free, public, and standardised infrastructures and tools that creates a balance between the reality of the Internet and the reality of copyright laws.
Creative Commons licenses require licensees to get permission to do any of the things with a work that the law reserves exclusively to a licensor and that the license does not expressly allow.
Creative Commons Licensees must credit the licensor, keep copyright notices intact on all copies of the work, and link to the license from copies of the work. CC Licenses are available from a fully open license where users can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission (C00) to the restrictive CC BY-NC-ND where others can download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.